Are whey prices about to triple?

Possibly and possibly just in the US of A (well boo hoo). According to a post on RXMuscle Dante, of True Protein announced:

****Remember 2 years ago when I warned you about the oncoming milk shortage and what it would do to whey protein prices? And across the board whey protein prices rose.....

This makes that look like a blip.

I am forewarning everyone. Two major soft drink company's (here I'll make it easy, they begin with C and P to narrow it down, thats all I'll say).....have pretty much shut down the whey protein industry for the rest of 2010. The one company is coming out with a RTD whey product and the other company and their "Alligatorade" drink (think about it) bought a half a billion pounds of whey protein in which they are going to launch their Ready To Drink protein product. Now to do this they bought up all the raw ingredients from all corners or the earth and even existing product out there to tweak into their product. The other company bought a tremendous amount of whey from Asia which in turn is making a huge shortage here in the United States with manufacturers trying to catch up.

This "Alligatorade" drink company acquisition is going to drive whey protein prices skyrocketing northward. The problem is whey is a byproduct of cheese/dairy and the dairies arent going to start manufacturing more cheese to get more byproduct=whey protein (and throw away the cheese).

So and im strongly warning you on this....STRONGLY...trust me that this is going to happen. They bought up a tremendous amount of raw ingredients of whey isolate to mix into their sugar water. 500 million pounds....The other company bought up a tremendous amount of whey protein concentrate.

Whats this mean to you?

We are going to try our best to hold the line but what we are being told is whey protein could very well go to 2 - 3 times the price per pound of what it currently is. And I mean this across the board from every single protein powder company out there.....and in any and every area of whey protein being sold out there.

We probably are in the process of getting rid of the recession whey protein pricing right today due to this but we are going to try to hold out on everything else as long as we can. You will see whey protein powder prices rise and rise and rise for the next month after month after month elsewhere in stores, in retails sites....everywhere.

Do you still want to "be like Mike"?

My prediction? That sugar water company will abandon this in early 2011 after it fails miserably but the tremendous damage will be done by then.

The Whey Consortium: Going back to our roots

Nigh-on ten years ago the Whey Consortium was formed with the vision of providing consumers with easy access to the highest quality, unflavoured protein powders in bulk and at unbelievably competitive prices.

It is inarguable; we were THE FIRST to do this, no ifs or buts!

Indeed, nobody can lay claim to selling unflavoured whey in bulk to retail customers longer than the Whey Consortium; our pedigree - as many MT members know - is beyond reproach!

With this in mind, we thought it might be fun to shake things up and create a little resonance similar in fashion to that caused when we hit the scene for the first time all those years ago.

Our flagship product was always bulk Whey Protein in bags, which is why we have chosen this promotion as the manifest expression of that desire to 'get back to our roots'.

To this end we present: 'Vector'



Vector is: 10KG of unflavoured and instantized WPC80%; Vector is cold processed and of THE highest quality; Vector is rich in BCAA's and has nothing added - no flavours, no sweeteners, nothing!!

If you are looking for an unadulterated Whey Protein of the highest quality to assist in both the fuelling of and recovery from your toughest workouts, Vector is the product you need.

At £67.50 for 10KG INCLUDING P&P the price is also good enough to eat!

If your order is placed by 11am it will go out the same day using a 24hr delivery service*

Click here and buy, buy, buy.

Flavoured whey 5-kilos now £47.99

In Whey Consortium news today we announced the lowering of the price on our flavoured 5-kilo tubs from an already great £49.99 per kilo tub inclusive of P&P (UK mainland) to a new low, low price of £47.99 (same conditions as before).

With 5 flavours to choose from (Banana, Choc, Vanilla, Strawberry and Wildberry aka 'Fruits of the Forest') what are you waiting for??

Go direct by clicking HERE and order before we change our minds.

Shameless self promotion

Yep, shameless indeed.

Right now Mike and I think we have the best priced 5-kilo tubs of unflavoured Whey Protein Concentrate (wpc80) in the UK. At under £71.00 for 10-kilos or 11 lbs and under £38.00 for a 5-kilo tub of some instant mixing EU sourced material if you're paying more elsewhere you're doing yourself out of some savings.

The best priced 5-kilo tubs of WPC 80 in the UK. Click on the link and start saving.