MyProtein sold!

As I have commented elsewhere it is no great surprise to hear announced that Oliver Cookson's 'MyProtein' brand has been sold. With the company positioning itself for such an event for the last 12-18 months it must still been seen as a great success. Reports indicate a £60m value. These suggest a Maximuscle / Reflex value and also indicate that outside investors looking for both market share and companies worthy of buy outs are still looking at the sports supplement market during the recession.